Wonder-verse
Campaign Overview
~4,100+
platform user visit
~1,500+
New member registration
~2M+
Online exposure
~1M+
outdoor exposure
~2,500+
Event visit
My role
Campaign idea, Content Strategy, Project and artist management, Event management
Introduction
By the number
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$10M total budget
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6 month duration
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Team:
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Project management: 2
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Event planner: 2
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Developer: 5
Project overview
Artzioneer Metaverse Experiential Space - Artzioneer launch campaign @ chi K11 artmall
NFT & Metaverse becomes a famous topic around the world, while most of the people in Hong Kong found that too conceptual and do not understand what is it mean to them. This project would like to provide a first-hand experience for visitors to explore NFT & Metaverse through art & owning their very first NFT as a starting point stepping into the Metaverse.
Artzioneer is a new one-stop NFT marketplace which focuses on building a community of art, self-expression, and imagination. We aim to create avant-garde and creative NFT projects for all creators from which to build a new bohemian metaverse of artistic self-reliance.
Challenge
How might we introduce ture value of NFTs to brands, artists and new collector in Hong Kong?
Key objective
As the lead project for Artzioneer platform launch, on display is a series of digital paintings about Enter The Metaverse created by 11 Hong Kong artists. Art works will be auctioned exclusively on the Artzioneer platform. Auctions will cover both the Super Rare NFT collections along with the Rare & Normal NFT collections.
Solution
60% branding + 30% Education + 10% Sales
Our space designer uses special props and gadgets to provide an immersive and thrilling experience at the high-tech exhibition space.
We invited 3 commissioned, contemporary artists introducing Metaverse to audience in an art form.
Project Development Process
Venus research & Site analysis:
As the campaign's project owner, I and my team collaborated on the exhibition concept with an experienced curator and spatial designer. At the beginning, we looked for the perfect site for the exhibition; ultimately, we choose K11 Art Mall because it appealed to our target group; also, their enthusiastic and artist positioning is what we hope to work with as a venue partner. After deciding on K11 Art Mall as the final venue, we began to put in a lot of effort on site analysis to ensure that the experience for the audience was exceptional, concept-focused, and novel.
Finally we agree on the exhibition space should be inspired by the glitches and immersion of the digital world.
Final look of the exhibition
Campaign idea & Artist management:
As Artzioneer's first launch campaign, we see our challenge as introducing the genuine value of NFTs to brands, artists, and collectors in Hong Kong. To assist artists comprehend the creativity is doomed to become the new force in the approaching digital era, I have invited 11 notable Hong Kong artists and illustrator to join us and create stunning NFT artwork under the subject of "Imagination of The Metaverse ". Since NFT is still a new idea to the general public, I must educate the artist on what NFT is and communicate effectively with them about the schedule, final work expectations, sales strategy, exhibit style, IP right negotiation, and so on. Three of them are painters, and I am also in charge of the art piece digitization.
Following the success of the exhibition, the artists expressed their delight at how NFT had re-evaluated the worth of digital artworks. Since then, we've developed a trusting and professional relation; in fact, several of them have become our star artists and continue to work with us on various projects.
Artwork in exhibition
KV conceptualization & Adaptation
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Booklet
Media Kit
Social media
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