The Shy Milo Club
My role
Campaign idea, Character design, Story telling, Social Strategy, Project management
Introduction
The Shy Milo Club is a loyalty programme for the exciting launch of Artzioneer, a new Metaverse which will offer a playful, innovative, and extraordinary experience to our community. Milo, a shy kakapo, is here to accompany you to The Metaverse. The Shy Milo Club is an ambitious project. With an avant-garde approach. Together we will have a fun and growth-filled experience.
Challenge
How would Artzioneer advertise Milo, the mascot, as a powerful Web 3.0 tool for building community, increasing engagement, and becoming a brand loyalty program?
Key objective
Milo Club serves as both a mascot and an NFT membership identity card. The first 1,000 Artzioneer members will receive a free air drop. It may also be developed into a VIP membership avatar or a brand collaboration character.
Process
Character characteristics:
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Compassion & Kindness
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Shy & friendly
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Fan of virtual worlds
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Netizen
Branding value representation:
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Avant Garde Approach
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Fun
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Grow together
Serve as:
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Mascot of Artzioneer
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Educational role (About NFT & Blockchain technology)
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Branding promotion
Story of Milo:
Milo is a shy Kakapo parrot. He struggles to communicate with people. Despite his loneliness, he deeply loves his own kind and wishes to make friends with other like-minded kakapos.
So Milo launches a club in The Metaverse for all the shy parrots who aren't excellent at social interactions but want to be a part of a community where they may be loved. He meets a number of new friends that are similar to him: shy yet caring, sensitive but delicate.
So, hello there. Shyness is essential. You are not alone.
Design conpect:
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Collaboration and designed by: OKluna
I am honoured to work with our beloved design studio, Okluna. As our special collaborator, they are bringing their amazing design skills in creating Milo. With their wonderful work, their brilliance in creating Milo perfectly reflects our brand philosophy: fun, Avant- Garde approach and growing together.
Campaign One: Free airdrop for 1,000 early-join members
We offer a free airdrop for new Artzioneer members who join early. On the Air- drop date, the member will get this NFT as confirmation of membership. In just two months, Artzioneer has successfully recruited 1,000 members.
Campaign TWO: Artzioneer x Heroes beer- The First “can” of NFT mystery box!
Artzioneer x Heroes Beer Co.: Exciting new flavour "WAGMI" LAUNCHING in March- We are all going to make it!
Artzioneer bringing you the first “can” of NFT mystery box!
In addition to bringing new artworks created by 11 of Hong Kong's most exciting artists, we collaborated with the famous Hong Kong craft beer brand, the Heroes Beer Co. This is to launch Hong Kong's first craft beer which is available as an NFT making it easier and fun to engage with NFTs.
This new beer collection explores the concept of transforming beer for entry into The Metaverse. When physical items are digitized for entry into a virtual world, what would a craft beer that enters The Metaverse taste like? It will taste exactly like "WAGMI" of course. We are all going to make it!
As the first craft beer with NFT in Hong Kong, we have launched three Mystery Boxes titled: Wonderment, Meta Milo and WAGMI. Buy an NFT and have a cool taste of The Metaverse!
Campaign THREE - Meta Milo12 Special Edition NFT
12 pixelised Milos adventure in the Metaverse! Have you ever imagined what would ‘space’ become in the infinite field in the Metaverse? Would the legends of parallel universe, micro universe and quantum universe be realised? Maybe there is a universe in which we all are only 2-dimensional? Or there is another universe with a totally different construction and we are all made of water?! Is there some kind of mysterious force manipulating all these?
To find out the mysteries of the Metaverse, Milo split and pixelised himself into 12 Meta Milos for the adventure. Each Meta Milo has their own birth month and horoscope. Let’s find out what would the Meta Milos with different characters come across. Perhaps the irritable Milos with fire signs would turn soft and even tamed after entering the bubble world!
Buyers can pick their own horoscope, let Meta Milo be your champion in the Metaverse adventure!
https://marketplace.artzioneer.com/features/Metamilo
