Sofe Summer Club
My role
Campaign idea, Content Strategy, Project & Artist management
Introduction
Sofe Coffee is a local coffee brand that aims to promote a healthy coffee lifestyle while being vegan throughout the whole production process.
In July 2022, they will launch a new collection of products specially created for summer drinking, which will be available for purchase through a pop-up campaign. Sofe Coffee wants to inject new energy and features into their brand, and with NFT being the most advanced and interesting idea, we both believe that including NFT elements into this new launch would perfectly fulfill their objective of more innovative branding.
My role is to develop campaign ideas for clients, as well as to be in charge of all copywriting and lining up 4 artists for cooperation.
Challenge
How may Artzioneer utilize NFT as a sales and marketing tool? Also, how can we persuade people that NFT is more than just a high-end collectible that is difficult to obtain, but that it can be gained in everyday activities?
Key objective
Assist Sofe Coffee to collaborated with artists and calligraphers to create their special campaign NFT to expressed their brand philosophy—caring for and enlightening people via coffee. Also, to help them established a more innovative branding.
Sofe summer club NFT
Summer Vibe NFT:
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Illustrated by: Ar Yu, LOSZEHAHA, Travis Yung
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Theme:
3 Artists had brought us their typical colorful, happy, lively artworks to cool everyone down this summer, as they always do.
Life your spirit NFT:
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Calligraphed by: Carman (卡文字研)
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Theme:
We've also invited calligraphy artist Carman to calm you with her peaceful and elegant writing; let the quotation wash away the heat and stuffiness and give you the energy to live every day.
Sofe summer club Workshop with Artists
Workshops with NFT artists were one of the campaign's marketing ideas. As the workshop organizer, I was in charge of coming up with ideas, communicating with artists about the theme, and planning the sales and promotion approach.
