City Frenchie NFT

Better Me Magazine@ Yahoo NFT charity campaign

City Frenchie

Campaign Overview

~6K+
platform user visit

~2,000+
New member registration

~2M+
Online exposure

My role

Project management

Introduction

By the number

~$80K total budget
3 month duration
Team:

Project management: 2
Developer: 5

Project overview

City Frenchie NFT project is a BetterMe community project to create awareness and raise donations to rehome all the animals. The project revenue will be partly donated to SAA (Society for Abandoned Animals Limited 保護遺棄動物協會) to advance their path of rescuing the abandoned animals by supporting their medical expenses.

As an NFT platform partner, we assist BetterMe in listing this project on our platform, which may enable Fiat to purchase an NFT. We are in charge of the whitelist mechanism as well as the technical support for the entire campaign roadmap. Apart from that, we handle the custody and management of their NFTs.

Challenge

How can the NFT campaign conver into a charity programme which integrated with offline experience, for example workshops or events day?

Solution

City Frenchie NFT project is a great showcase to demonstrate how to plan a successful sell strategy through a well-planned sales stage. The project was divided into five stages to increase awareness and game-like elements, such as early joiners receiving their customized NFT, also, there were pre-sales, and public sales to build anticipation. In addition, they had collaborated with SAA as a charity partner in exchange for providing exclusive events for NFT owners as a privilege. This strategy truly resonated with animal lovers who are also participants of the Web3 community; such community marketing could open up a previously untapped market of customers.

Key objective

This is a BetterMe special project that aims to create awareness and raise donations to rehome all the animals. The project revenue will be partly donated to the local charitable organization, SAA (Society for Abandoned Animals Limited 保護遺棄動物協會), to advance their path of rescuing the abandoned animals and supporting their medical expenses beyond 25 years of dedication.

Project Roadmap

Community Outreach (mid Jul 2022)

Launch of NFT website, social channels, online promotions, etc
Engage community with airdrop event for early participation

Get your Customized City Frenchie (late Jul 2022)

Recruit our followers to share their lifestyle, and top 5 with valid wallet address will get their custom NFT created

Pre-sale (Aug 1-7, 2022)

Whitelisted users can enjoy pre-sale minting at Artzioneer starting from Aug 1, 10am

Public Minting and Second Market Opening (Aug 8-21, 2022)

Public minting at Artzioneer starting from Aug 8, 10am
Appearing in second market

NFT holders - Certificate of Appreciation (Sep-Oct 2022)

A “City Frenchie” NFT physical art certificate* (holders with valid mailing addresses) that co-issued by BetterMe and SAA would be sent to NFT holders

*This certificate is not applicable for tax deduction

NFT holders - exclusive events (Q4 2022)

Exclusive events (like dog visitation with SAA, and other BetterMe workshops) for NFT holders with first-come-first-served basis

Community DAO (Q4 2022)

Through Discord, voting rights would be given to all holders, eg. deciding the choice of workshops for members, future brand collaboration and digital/virtual events

Work Flow